It is true that advertising comes in many shapes and forms, however; they are tied into four main groups. It is very important when choosing a local advertising campaign that you understand these groups and plan accordingly.
1.) Awareness Advertising: This is a campaign where you make people aware that your product or service even exists. Traditional version of this type of advertising are:
3.) Promotional Advertising: This is a campaign that is designed to target existing customers to keep them coming back to you and to entice new prospects to choose you over an competitor.
4.) Presence Advertising: This is a campaign where your customers get to know you. This could be a longtime customer or a new referral, however; the first thing that people except is to learn more about you. They expect that you will have a website, reviews, videos, tours and more.
As mention earlier in this article there are many types of advertising solutions our there but the bottoms line is that each of them falls into one of these four strategies. A good healthy campaign will incorporate a blend of all four; awareness, directional, promotional and presence all in one advertising program.
Imagine Nike... They launch a brand new line of running shoes. They need to make the public aware of the new product and they may run advertising on TV, Radio, Billboard, Newspaper, Magazine, Online Display to draw attention to this new product. They will run a Search Engine Marketing Campaign and SEO because the awareness program is like priming the pump, driving people to go online and search for this new product that they seen or heard about. They want to learn more so they look for Nike's website and YouTube videos. Lastly the searcher decide if they will purchase today or just wait until they become last years model. A great promotional offer on your Facebook page just might help in a "Buy Now" decision.
I hope this small illustrations of the advertising cycle elements and what it may look like in a real life scenario helps. If you are looking for an advertising consultant we at e67 agency would love to speak with you. Contact us today.
Marketing on a small business budget is always a headache within it's self. You have great ideas for your advertising but not the budget to support it. You ask what do I do? Let me share with you a simple tip that is free.
go back to the basic. Back in the day it was common to hand out your business cards, attend a few networking socials, engage with your local community and that hasn't change. This advertising was FREE. What has change is how we do it. In the world of the internet age it is necessary to take these same networking actions to an online platform.
Social media is a great place to start. Create your network online by setting up a Business Facebook page then have your customer become followers. As followers they will receive all the communication information that you choose to post on your page, weekly specials, upcoming events, new products launches and more. Your followers can even share this content with their friends. Did you know that an average Facebook member has over 300 people in their friends list. Yes, the power of networking has change.
It is a good use of your time to do the same with as many of these social profile company as you can manage time for. The major platforms are Facebook, Twitter, Google Plus, Youtube and Pintrest just to name a few. Pick two of these just to get started. They should keep you busy.
When using any social platform, remember the 80/20 rule. Eighty percent of your content should NOT be marketing or sales pitches. This is a easy way to disengage followers or worse, lose them. You want to give them valuable information that may help them and make their life better. Example: If you are a carpet cleaning company spend more time teaching people how to get that grape juice stain out themselves than talking about the special you can give them to hire you to complete the job. People will appreciate you, trust you as a market authority and begin to talk about you ( free word of mouth ). There will be people that will discover you whom has a bigger problem than a small spill and needs to hire a professional or just decides that they don't have time nor the patience to do that type of work and would want to hire you. Here is where the twenty percent marketing comes in, make sure that people have a way on contacting you. If you are running a special find a way to drop ( not slam) it in.
I hope that this was helpful. If you would like more information or ideas for advertising contact us today for a free consultation.
If you are looking for a seo company in Dallas it may be important to learn the basic in SEO. Most people don't know what they are actually buying with search engine optimization services. You must first understand that it is a service, NOT a product. Learn what activities that your seo company in Dallas will be completing. Maybe even ask the question of "can I do this myself?".
There are three basic concepts of SEO:
View the this video by Matt Cutts, leader of Google's spam team that was posted about 1 year ago. He discusses a few simple mistakes that webmasters often make which has a huge impact:
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing