If you are looking for a seo company in Dallas it may be important to learn the basic in SEO. Most people don't know what they are actually buying with search engine optimization services. You must first understand that it is a service, NOT a product. Learn what activities that your seo company in Dallas will be completing. Maybe even ask the question of "can I do this myself?".
There are three basic concepts of SEO:
Technical SEO - this is done during the building of your webpage ( meta data, meta tags, titles, site structure and coding)
On page SEO - this is the use of relevant keywords in the page copy with the correct headers and keyword density. (H1, H2, anchor links and alt tags etc. )
Off page SEO - this is the content found across the web that links back to your site, mentions and promote your site.
View the this video by Matt Cutts, leader of Google's spam team that was posted about 1 year ago. He discusses a few simple mistakes that webmasters often make which has a huge impact:
Make sure your pages are visible ( healthy link structure and site map )
Make sure that your keywords are on your page.
When thinking of backlinks don't be narrow minded. Think about good enriching content and the marketing of it.
"Brian, I just recieved a call from San Diego Cal. on a home to be built 10 miles from MP, Googled us and were in the top ads. You have done a fine job, it's the first time in 3 years that I feel like the advertising is working for me!!!
Much Thanks, Karl Thomas"
"My website looks fantastic and it shows up in the top results for non denominational church in Fort Worth. Thank you very much for working with my budget!" Brentwood Bible Fellowship Church