5 Tips to Help Your Ecommerce Site Compete with the Big Boys
Being an entrepreneur in today's overwhelmed business world can be difficult, regardless of the industry, and
unless you have experience like the corporate officers of big companies, the journey can be sort of hit-and- miss.
One way to approach business is ecommerce, internet based sales. Some businesses are using ecommerce to
expand on the services they already provide while other businesses are completely online. To compete with big
businesses, use these 5 ways to improve ecommerce guidelines, and develop them into a unique personal style.
1. Allow Contact
Customers have questions about products, prices, comparisons, and sometimes they just want help making a
decision. Simply putting contact information inside a footer at the bottom of a website helps if not wanting to
dedicate an entire section. Common methods of contact include postal mail, phone, email, live chat. Postal mail
tends to be the slowest form of communication among today's technology, but it is necessary when shipping
products, handling returns, issuing checks, relaying confidential documents, and if customers really prefer a hands-
on method of communication, they can write letters. Even today, postal mail is relevant. Phone contact maintains
the personal aspect of being voice-to- voice, knowing a person is, or is not, speaking to you, the pace of the
conversation tends to be speedy, so less time is occupied, and this is the most common type of customer service.
Email is handy in the sense it provides visual copy, and it can be handled by a small team, sometimes one person,
but it can be tedious to maintain when inboxes become full, so sometimes email is reserved for important system
messages like invoices, confirmations, shipping status, rather than general customer service conversations. Live
chat is an emerging method with the major upside being the visual that prevents miscommunications because both
parties can read exactly what is being said, and the conversation can change speeds as necessary. Choosing a
method of customer service depends on the business, and often times the available human resources determine
your customer service handling methods.
2. Show Pictures
Using pictures to quickly display products sets each item apart from the others, and customers can easily see a
major description of the product without spending time reading. Make sure your pictures are appropriate to the
item. Use good angles that show the entire item. Avoid using distracting backgrounds by cropping the item out
with a photo editor. If customers cannot see what they are buying, they are likely to go to a local store where they
can walk in to see the product in person, or they will go to a website that offers the description they need.
3. Describe Products
A good title over each product can set a proper first impression while making browsing easier to customers. Also,
include an extended product description that can be technical, or persuasive. When there is no product information
at all, the customer is in the dark about the product. A simple description at least describes the products physical
features to address any discrepancies about what the product is. Some extra things to include are its capabilities,
parts, installation process, warranty. Providing thorough information about products can provide customers with
reassurance, allow them to compare items, and even direct them straight to what they are looking for, not to
mention save the business time in managing returns, complaints, exchanges because customers order the right
products the first time.
4. Organize Layouts
A neatly setup website will increase page views, and more page views typically means more sells. By improving
visibility, customers can scan through pages quickly with less stress, and they will want to visit more of your
pages, simply because of the attractive appearance. Some general rules to keep in mind are: straight aisles with
equal spacing, good display sizes for easy viewing, use of logos/symbols, categorized navigation links within a main
header/sidebar, and colors/themes that are nice to look at. If customers enjoy viewing your site, and they have
fun, chances are those customers will return. Appearance is not everything, but it can change a person's opinion
about your store's products.
5. Price Appropriately
Supply and demand is important. If overpriced products can easily be found somewhere else, the store with the
high prices better have a good reason to be marked-up. Often times higher prices can relate to the store owner's
expertise, elaborate packaging, good customer service, extended return/exchange policies.
Keeping up with major retailers that might be seen on television can be difficult, but it doesn't have to be. Use
those retailer's websites to learn their business practices. Read their mission statements to see how they focus
their business plans. Check out their customer service, pictures, product descriptions, website appearance, and
prices. Offer a personal experience that the big stores are not capable of providing.
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes
for Rakuten Super Logistics and recommends them for all your product fulfillment needs to further your success.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing