5 Tips to Help Your Ecommerce Site Compete with the Big Boys
Being an entrepreneur in today's overwhelmed business world can be difficult, regardless of the industry, and
unless you have experience like the corporate officers of big companies, the journey can be sort of hit-and- miss.
One way to approach business is ecommerce, internet based sales. Some businesses are using ecommerce to
expand on the services they already provide while other businesses are completely online. To compete with big
businesses, use these 5 ways to improve ecommerce guidelines, and develop them into a unique personal style.
1. Allow Contact
Customers have questions about products, prices, comparisons, and sometimes they just want help making a
decision. Simply putting contact information inside a footer at the bottom of a website helps if not wanting to
dedicate an entire section. Common methods of contact include postal mail, phone, email, live chat. Postal mail
tends to be the slowest form of communication among today's technology, but it is necessary when shipping
products, handling returns, issuing checks, relaying confidential documents, and if customers really prefer a hands-
on method of communication, they can write letters. Even today, postal mail is relevant. Phone contact maintains
the personal aspect of being voice-to- voice, knowing a person is, or is not, speaking to you, the pace of the
conversation tends to be speedy, so less time is occupied, and this is the most common type of customer service.
Email is handy in the sense it provides visual copy, and it can be handled by a small team, sometimes one person,
but it can be tedious to maintain when inboxes become full, so sometimes email is reserved for important system
messages like invoices, confirmations, shipping status, rather than general customer service conversations. Live
chat is an emerging method with the major upside being the visual that prevents miscommunications because both
parties can read exactly what is being said, and the conversation can change speeds as necessary. Choosing a
method of customer service depends on the business, and often times the available human resources determine
your customer service handling methods.
2. Show Pictures
Using pictures to quickly display products sets each item apart from the others, and customers can easily see a
major description of the product without spending time reading. Make sure your pictures are appropriate to the
item. Use good angles that show the entire item. Avoid using distracting backgrounds by cropping the item out
with a photo editor. If customers cannot see what they are buying, they are likely to go to a local store where they
can walk in to see the product in person, or they will go to a website that offers the description they need.
3. Describe Products
A good title over each product can set a proper first impression while making browsing easier to customers. Also,
include an extended product description that can be technical, or persuasive. When there is no product information
at all, the customer is in the dark about the product. A simple description at least describes the products physical
features to address any discrepancies about what the product is. Some extra things to include are its capabilities,
parts, installation process, warranty. Providing thorough information about products can provide customers with
reassurance, allow them to compare items, and even direct them straight to what they are looking for, not to
mention save the business time in managing returns, complaints, exchanges because customers order the right
products the first time.
4. Organize Layouts
A neatly setup website will increase page views, and more page views typically means more sells. By improving
visibility, customers can scan through pages quickly with less stress, and they will want to visit more of your
pages, simply because of the attractive appearance. Some general rules to keep in mind are: straight aisles with
equal spacing, good display sizes for easy viewing, use of logos/symbols, categorized navigation links within a main
header/sidebar, and colors/themes that are nice to look at. If customers enjoy viewing your site, and they have
fun, chances are those customers will return. Appearance is not everything, but it can change a person's opinion
about your store's products.
5. Price Appropriately
Supply and demand is important. If overpriced products can easily be found somewhere else, the store with the
high prices better have a good reason to be marked-up. Often times higher prices can relate to the store owner's
expertise, elaborate packaging, good customer service, extended return/exchange policies.
Keeping up with major retailers that might be seen on television can be difficult, but it doesn't have to be. Use
those retailer's websites to learn their business practices. Read their mission statements to see how they focus
their business plans. Check out their customer service, pictures, product descriptions, website appearance, and
prices. Offer a personal experience that the big stores are not capable of providing.
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes
for Rakuten Super Logistics and recommends them for all your product fulfillment needs to further your success.
Do-It-Your Self SEO for Beginners
You may intend to carry out SEO solutions on your website on your own but do unknown the best ways to begin. You possibly have actually always intended to include much more with SEO yet simply do not have the moments in a day. This is generally triggered by the misunderstanding that SEO is very easy to execute and also does not take a lot of experience. Although SEO does need experience and time there are several alternatives available to start doing SEO on your very own and also be effective.
Alternative 1: Become an SEO Expert
This is the hardest path to take to carry out SEO on your internet site while producing the biggest individual complete satisfaction. You will certainly intend to begin by spending great deals of time reviewing books as well as online posts to mesmerize on the most up to date SEO approaches, practices, and trends. Next you must start trying out with different methods you discover around, examine the outcomes, and alter your site once again. This is the regular knowing procedure of seo and also takes a wonderful amount of time, energy, determination, as well as sources. After several months when you begin to recognize the benefits of your work it will certainly generate a great deal of fulfillment.
This alternative is suggested for those if you intend to begin supplying SEO solutions as a component of your company or if you have a number of sites that you take care of. , if you just have one web site and also do not prepare on supplying SEO services to others this route is most likely not ideal taking into consideration the time involved to make it successful.
Alternative 2: Find a Professional SEO Guide
There are several SEO experts that would be happy to guide you along the means as well as aid you in producing a successful online campaign. The most hard aspects of SEO might be taken care of by your consultant while you can take care of SEO application. Its like having a team member like Outreach Wizard if you are in the UK.
Your professional could possibly assist you in developing a keyword expression listing, example methods of discovering link partners, standards for making use of title, alt, going, bold, interior link, as well as meta tags. At initial you will possibly depend heavily on your professional for recommendations but as time goes on your reliance on your professional will certainly diminish as you become more wealthy in SEO practices and techniques. Consultants can normally supply other important ideas to aid your business be successful online on subjects such as PPC, conversion, usability, expert photo, e-mail campaigns, banner advertising and marketing, and other on-line advertising choices.
This approach will certainly need some financial investment on your end it is much less costly compared to a full-service SEO package and over time the expense will certainly lessen as you come to be adept at SEO on your own.
In the seo world the focus has been on getting quality content posted, getting the correct onpage seo and technical seo, the rignt domain and of course great backlinks. Around 2014 Click Through Rate (CTR) has become an important metric. CTR is measuring the response of someone clicking your link on a search engine's result page. Example if you received 10 clicks after 1000 impressions your CTR is 1%. Aweeee, now we have a catch 22 in the seo platform. If I am trying to rank my site and CTR is a factor, how do I get the traffic to start with. Many have trusted traffic generators like Growtraffic.com who can generate traffic to your site in a short period of time. Or you can focus first on getting traffic for low competition keyword or phrases. It is much easier to ranks for these terms and start to get traffic. Traffic is really what you are after. This give the engines like Google something to measure from your site. Healhty results will prove better rankings.
Traffic is really the new social signal.
In 2016 Google is now looking at user engagement (UE) from the traffic. In other words...what is the person doing on your site once they land on a page. Do they leave? ( Bouce Rate) Do they stay and take additional actions up to and including converting into the most desired result, ie sales. This make sense when you really take time to look at it. The most popular site, most authoritative site have people using them. Reading the content, watching the videos and sharing the pages of the site. This can easy be view by the human eye and the eye of a robot and normal for a site that can be trusted.
My suggestion given these facts is to build your website not just for driven traffic, but for a good user experience that will promote awesome user engagement (UE). If you need help with your website design or seo in Dallas, contact E67 Agency.
5 Time Saving Tools for your Business
Businesses have joined the technology era by performing many business tasks using a computer or smartphone. Many business owners feel as if they do not have enough time to do all necessary tasks. Technology has provided many ways for businesses to save time, and below you will find five tools that may help you save time, too.
Many business owners feel they waste a lot of time creating files and sending them to recipients. This can waste a lot of time on day to day tasks. Google Docs is one tool that you can use to share documents, spreadsheets and slideshows with your staff. Anyone with a Google account can use this tool.
Competition is heavily studied by business owners, and a lot of time is spent scrutinizing their social media accounts, web content and keyword usage. This can now be done easily and quickly using Rival IQ, as it will automatically analyze the competitors you list on social media, by looking at their web content and keywords.
Business owners often find themselves sending file after file to their contacts on a daily basis. This is very time consuming, especially for large files. Dropbox is a tool that can save time by providing one location to backup files to and selecting who to share them with conveniently. This doubles as not only a file sharing platform, but also as an easy way to backup files. Dropbox differs from Dropbox as the files shared in Dropbox cannot be edited in Dropbox, but the files can be much larger than what can be shared in Google Docs. There is a free account option, but depending on the space you need, there are also paid options with more space.
Most business owners spend a great deal of time emailing their employees or collaborative partners about projects that need completed. Jumping from email to email can waste time, but using a project management system, such as Basecamp, can help. Business owners can assign workloads to their team and communicate about each to-do through the system, and the platform allows everyone to see the status of any project at any time.
Virtually all businesses have taken their business to social media. However, posting on each social media platform takes time. Using an all-in-one social media dashboard to manage all of the business’ social media accounts in one place can save time, and with programs such as Rignite, all social media posts can be scheduled in advance each week.
It is important for business owners to spend their time wisely. Otherwise, they find themselves working around the clock with a large to-do list at the end of each day. This is why business owners are turning to tools like the ones listed above. When business owners save time on these day-to-day tasks, they can allocate time to other areas of their business. Managing a business takes time, so it’s imperative for business owners to find tools and strategies to help them stay ahead of the clock.
Jessica Kane is a professional blogger who writes for Faxage, a leading company that provide internet fax services for individuals and businesses.
PRESS RELEASE: Lancaster TX, 06-MAY-2015 – E6:7 Agency is privileged to announce that the company founded by Brian Taylor Sr. is able to offer top-rated website design services for local businesses. The website design companies Dallas area are plentiful, but the E6:7 Agency has a unique outlook. Their primary focus is to apply Christian principles in serving others. The company focuses on offering above-reproach service at rates that are affordable. The name of the agency comes from the biblical reference from Ephesians 6:7.
Founder, Brian Taylor, has been working in advertising for more than nine years. His previous responsibilities included working for the largest North American local search media advertising firm, AT&T Advertising Solutions. In 2004, Taylor was part of the first firm to become part of the Google SMB program. Mr. Taylor also brings Google Adwords certification, Yahoo Ambassador and Microsoft Ad network to benefits local business owners.
Many different elements go into the marketing efficiency. E6:7 Agency will help with information about the Cost per lead (CPL), conversion rate and cost per acquisition (CPA). The churn rate tells business owners and managers the customer loss rate. The efficiency of an investment is used to measure the return on investment (ROI).
E6:7 has a working knowledge of the various measurement methods, regardless of the type of marketing. The agency is able to handle every aspect of purchasing, marketing planning and implementation of activities. Working with vendors to purchase the best possible rates helps client businesses to keep advertising rates as low as possible.
Learn more about marketing and advertising assistance by visiting the web pages at http://www.e67agency.com/ today. Members of the press and others who have further questions about the contents of this press release are invited to contact Brian Taylor at the location provided below.
Contact Person: Brian Taylor
Company Name: E6:7 Agency
Address: 2823 Hillview Lane, Lancaster, Texas 75134
Contact Telephone Number: (972) 338-5995
It is true that advertising comes in many shapes and forms, however; they are tied into four main groups. It is very important when choosing a local advertising campaign that you understand these groups and plan accordingly.
1.) Awareness Advertising: This is a campaign where you make people aware that your product or service even exists. Traditional version of this type of advertising are:
3.) Promotional Advertising: This is a campaign that is designed to target existing customers to keep them coming back to you and to entice new prospects to choose you over an competitor.
4.) Presence Advertising: This is a campaign where your customers get to know you. This could be a longtime customer or a new referral, however; the first thing that people except is to learn more about you. They expect that you will have a website, reviews, videos, tours and more.
As mention earlier in this article there are many types of advertising solutions our there but the bottoms line is that each of them falls into one of these four strategies. A good healthy campaign will incorporate a blend of all four; awareness, directional, promotional and presence all in one advertising program.
Imagine Nike... They launch a brand new line of running shoes. They need to make the public aware of the new product and they may run advertising on TV, Radio, Billboard, Newspaper, Magazine, Online Display to draw attention to this new product. They will run a Search Engine Marketing Campaign and SEO because the awareness program is like priming the pump, driving people to go online and search for this new product that they seen or heard about. They want to learn more so they look for Nike's website and YouTube videos. Lastly the searcher decide if they will purchase today or just wait until they become last years model. A great promotional offer on your Facebook page just might help in a "Buy Now" decision.
I hope this small illustrations of the advertising cycle elements and what it may look like in a real life scenario helps. If you are looking for an advertising consultant we at e67 agency would love to speak with you. Contact us today.
Marketing on a small business budget is always a headache within it's self. You have great ideas for your advertising but not the budget to support it. You ask what do I do? Let me share with you a simple tip that is free.
go back to the basic. Back in the day it was common to hand out your business cards, attend a few networking socials, engage with your local community and that hasn't change. This advertising was FREE. What has change is how we do it. In the world of the internet age it is necessary to take these same networking actions to an online platform.
Social media is a great place to start. Create your network online by setting up a Business Facebook page then have your customer become followers. As followers they will receive all the communication information that you choose to post on your page, weekly specials, upcoming events, new products launches and more. Your followers can even share this content with their friends. Did you know that an average Facebook member has over 300 people in their friends list. Yes, the power of networking has change.
It is a good use of your time to do the same with as many of these social profile company as you can manage time for. The major platforms are Facebook, Twitter, Google Plus, Youtube and Pintrest just to name a few. Pick two of these just to get started. They should keep you busy.
When using any social platform, remember the 80/20 rule. Eighty percent of your content should NOT be marketing or sales pitches. This is a easy way to disengage followers or worse, lose them. You want to give them valuable information that may help them and make their life better. Example: If you are a carpet cleaning company spend more time teaching people how to get that grape juice stain out themselves than talking about the special you can give them to hire you to complete the job. People will appreciate you, trust you as a market authority and begin to talk about you ( free word of mouth ). There will be people that will discover you whom has a bigger problem than a small spill and needs to hire a professional or just decides that they don't have time nor the patience to do that type of work and would want to hire you. Here is where the twenty percent marketing comes in, make sure that people have a way on contacting you. If you are running a special find a way to drop ( not slam) it in.
I hope that this was helpful. If you would like more information or ideas for advertising contact us today for a free consultation.
If you are looking for a seo company in Dallas it may be important to learn the basic in SEO. Most people don't know what they are actually buying with search engine optimization services. You must first understand that it is a service, NOT a product. Learn what activities that your seo company in Dallas will be completing. Maybe even ask the question of "can I do this myself?".
There are three basic concepts of SEO:
View the this video by Matt Cutts, leader of Google's spam team that was posted about 1 year ago. He discusses a few simple mistakes that webmasters often make which has a huge impact:
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing