Marketing on a small business budget is always a headache within it's self. You have great ideas for your advertising but not the budget to support it. You ask what do I do? Let me share with you a simple tip that is free.
go back to the basic. Back in the day it was common to hand out your business cards, attend a few networking socials, engage with your local community and that hasn't change. This advertising was FREE. What has change is how we do it. In the world of the internet age it is necessary to take these same networking actions to an online platform.
Social media is a great place to start. Create your network online by setting up a Business Facebook page then have your customer become followers. As followers they will receive all the communication information that you choose to post on your page, weekly specials, upcoming events, new products launches and more. Your followers can even share this content with their friends. Did you know that an average Facebook member has over 300 people in their friends list. Yes, the power of networking has change.
It is a good use of your time to do the same with as many of these social profile company as you can manage time for. The major platforms are Facebook, Twitter, Google Plus, Youtube and Pintrest just to name a few. Pick two of these just to get started. They should keep you busy.
When using any social platform, remember the 80/20 rule. Eighty percent of your content should NOT be marketing or sales pitches. This is a easy way to disengage followers or worse, lose them. You want to give them valuable information that may help them and make their life better. Example: If you are a carpet cleaning company spend more time teaching people how to get that grape juice stain out themselves than talking about the special you can give them to hire you to complete the job. People will appreciate you, trust you as a market authority and begin to talk about you ( free word of mouth ). There will be people that will discover you whom has a bigger problem than a small spill and needs to hire a professional or just decides that they don't have time nor the patience to do that type of work and would want to hire you. Here is where the twenty percent marketing comes in, make sure that people have a way on contacting you. If you are running a special find a way to drop ( not slam) it in.
I hope that this was helpful. If you would like more information or ideas for advertising contact us today for a free consultation.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing