Traffic is the new social signals.
In the seo world the focus has been on getting quality content posted, getting the correct onpage seo and technical seo, the rignt domain and of course great backlinks. Around 2014 Click Through Rate (CTR) has become an important metric. CTR is measuring the response of someone clicking your link on a search engine's result page. Example if you received 10 clicks after 1000 impressions your CTR is 1%. Aweeee, now we have a catch 22 in the seo platform. If I am trying to rank my site and CTR is a factor, how do I get the traffic to start with. Many have trusted traffic generators like Growtraffic.com who can generate traffic to your site in a short period of time. Or you can focus first on getting traffic for low competition keyword or phrases. It is much easier to ranks for these terms and start to get traffic. Traffic is really what you are after. This give the engines like Google something to measure from your site. Healhty results will prove better rankings.
Traffic is really the new social signal.
In 2016 Google is now looking at user engagement (UE) from the traffic. In other words...what is the person doing on your site once they land on a page. Do they leave? ( Bouce Rate) Do they stay and take additional actions up to and including converting into the most desired result, ie sales. This make sense when you really take time to look at it. The most popular site, most authoritative site have people using them. Reading the content, watching the videos and sharing the pages of the site. This can easy be view by the human eye and the eye of a robot and normal for a site that can be trusted.
My suggestion given these facts is to build your website not just for driven traffic, but for a good user experience that will promote awesome user engagement (UE). If you need help with your website design or seo in Dallas, contact E67 Agency.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing