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Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.
To help you out, we’ve listed five rules that you should follow when deciding on your business name. If you follow these rules, your business name and logo will stand out from the crowd.
Keep It SimpleIf you look at a list of the most popular brands, you’ll notice that most of their brand names only consist of one word. One of the reasons why single word brand names are so successful is because they’re easy to remember. Another reason is that it allows you to create more effective logo designs. A simpler word to work with means the designer can be more creative.
This doesn’t mean you have to pick a one-word business name. Even two words are still effective. As long as it’s easy to spell, your target market will be more likely to remember you.
Know Your Audience
When deciding on your business name, you have to take your audience into account. After all, your logo should characterize your business name in a way that appeals to the people who are most likely to buy your product. For example, if you are an art gallery owner or photography studio, then it would be wise to get a unique calligraphy logo design and a name to match with it.
Using words that will attract a certain group of people will cause them to be more intrigued by your business. This will eventually lead them to your website and merchandise.
Establish Your IdentityYour business name needs to capture your company’s identity. If the business name embodies the values that you’re trying to represent, these values will show in your logo design. For example, if you sell beauty products, a feminine business name will reflect feminine ideals more effectively in the logo. Also consider if your name will suit certain colors, as color makes up 80% of brand recognition.
Make It Unique & CatchyOnce you’ve decided on a business name, the last thing you want is to have the same company name as someone else. This will result in customers associating your identity with an existing business. Doing a simple Google search can show you what names are already used by others. To make it permanent, get it registered for trademark and copyrights.
If your business name is unique and catchy, it will also be more memorable. Plus, you’ll be able to create exciting logos that stand out from existing ones.
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Consider the FutureAsk yourself, is what you’re selling now, the only product you’re going to sell in future? Selecting a business name that is limited to what you sell might make it difficult to branch out at a later stage.
Picking a more open-ended business name means that as our business grows, it will be easier to incorporate different branches. This also means you can avoid depicting a particular product in your logo, so your business is free to expand in any direction.
Final ThoughtsYour business name and your logo are the foundation of your brand identity. By selecting the right ones in the beginning, you’ll attract more customers and you’ll be able to grow your business more effectively.
At the end of the day, deciding on one will determine the other. So, start: what image are you trying to portray?
Working as a marketing consultant has given Cara Thomas plenty of opportunities to experience the different types of startup journeys, challenges and pain points. That is why she loves to solve their problems through her private consultancy and create awareness through writing.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing