​Photo by Startup Stock Photos from Pexels
 
Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.
 
To help you out, we’ve listed five rules that you should follow when deciding on your business name. If you follow these rules, your business name and logo will stand out from the crowd.
 
Keep It SimpleIf you look at a list of the most popular brands, you’ll notice that most of their brand names only consist of one word. One of the reasons why single word brand names are so successful is because they’re easy to remember. Another reason is that it allows you to create more effective logo designs. A simpler word to work with means the designer can be more creative.
 
 
 
This doesn’t mean you have to pick a one-word business name. Even two words are still effective. As long as it’s easy to spell, your target market will be more likely to remember you.
 
Know Your Audience
When deciding on your business name, you have to take your audience into account. After all, your logo should characterize your business name in a way that appeals to the people who are most likely to buy your product. For example, if you are an art gallery owner or photography studio, then it would be wise to get a unique calligraphy logo design and a name to match with it.
 
Using words that will attract a certain group of people will cause them to be more intrigued by your business. This will eventually lead them to your website and merchandise.
 
Establish Your IdentityYour business name needs to capture your company’s identity. If the business name embodies the values that you’re trying to represent, these values will show in your logo design. For example, if you sell beauty products, a feminine business name will reflect feminine ideals more effectively in the logo. Also consider if your name will suit certain colors, as color makes up 80% of brand recognition.
 
Make It Unique & CatchyOnce you’ve decided on a business name, the last thing you want is to have the same company name as someone else. This will result in customers associating your identity with an existing business. Doing a simple Google search can show you what names are already used by others. To make it permanent, get it registered for trademark and copyrights.
 
If your business name is unique and catchy, it will also be more memorable. Plus, you’ll be able to create exciting logos that stand out from existing ones.

Image source: copyrights
Consider the FutureAsk yourself, is what you’re selling now, the only product you’re going to sell in future? Selecting a business name that is limited to what you sell might make it difficult to branch out at a later stage.
 
Picking a more open-ended business name means that as our business grows, it will be easier to incorporate different branches. This also means you can avoid depicting a particular product in your logo, so your business is free to expand in any direction.
 
Final ThoughtsYour business name and your logo are the foundation of your brand identity. By selecting the right ones in the beginning, you’ll attract more customers and you’ll be able to grow your business more effectively.
 
At the end of the day, deciding on one will determine the other. So, start: what image are you trying to portray?
 
 
Author Bio
Working as a marketing consultant has given Cara Thomas plenty of opportunities to experience the different types of startup journeys, challenges and pain points. That is why she loves to solve their problems through her private consultancy and create awareness through writing.
 

Whether you are in a major city like Dallas, Texas our a small community like Lancaster Texas SEO is always. SEO is a process that takes time. Anytime you get a website you want to get your seo started right away. In big cities there are of course greater populations which equal more competition. With internet technology you are not competing with business but pages. Notice in the screen shot below that when I search for "roofing contractors Dallas" on Google they display over 1.1 million pages of results not including the Google Ads.

According to yellow pages for Dallas there are approximately 735 local roofers located in Dallas, which most businesses would view as local competition. Consider that for every page online is competition. Google's search engine result page displays only 10 organic (below the ads and map) website links per page then it goes to page two and so on. 

So you can see if you were a Dallas roofer for example there is plenty of pages to compete with. 

Typically when you get your new website you should integrate your social media platform with the web property. Create some articles and post on these platforms to generate buzz around your business and demonstrate your self as an authority. Once the conversation has began concerning your content the internet will begin to share your content, and link back to you. This process typically takes a long time unless your instantly go viral (if you are lucky).

Because going viral is not practical for most business owners, hiring a Dallas SEO as soon as possible is one of the smartest things that you can do to help your business to begin connecting with your customers online. Remember; If they can't find you, you don't exist. 

Lancaster Award Program Honors the Achievement LANCASTER March 28, 2017 ­­ E6:7 Agency  for the third year in a row has been selected for the 2017 Best of Lancaster Award in the Internet Marketing & Advertising category by the Lancaster Award Program. Each year, the Lancaster Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Lancaster area a great place to live, work and play.

The team over at seoreseller.com actually just published a comprehensive article on "Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]" which I think you as my readers would would truly appreciate and value. Enjoy ;) ​

The value that we bring to the market place is unmatched with any other company. Others will offer "cheap seo" programs and it would be just that. Cheap with no value and you will see no results. We offer superior programs that deliver superior results at affordable seo rates. We offer everything that you would need in an SEO solution. So many seo companies provide this and that ( only pieces to the puzzle )the consumer is non the wiser; however, with E67 Agency you will get everything that you will need: site structure(Title tags, meta tags, H1 and alt tags), local citations, healthy link profile, social proof, and traffic. We are your 1 stop shop.
To learn more about link building strategies visit this site: ​ https://www.linkio.com/