What is digital marketing?
Simply put, really Dallas digital marketing is just marketing using digital tools and platforms.
What is marketing?
Marketing is communicating and sharing value to your customers. Check out this post on the 4 pillars to advertising. Digital marketing is therefore communicating your value story or proposition to your audience (potential customers) using digital methods (online and mobile).
Traditional VS Digital Marketing
Traditional marketing uses distribution tools and methods like TV, radio, newspaper, magazine, sign holders (that kid on the corner dancing to the sound of his iPod spinning the signage), billboards, direct mail, and flyers. Digital marketing uses distribution tools like search engine marketing (Google), search engine optimization (SEO), social media (Facebook), display marketing (online billboards) content marketing (blogs), press releases, articles, video (Youtube) email marketing, and online pay per clicks advertising.
Really the discussion between traditional marketing and digital marketing, is really about the tools or systems of delivery more than the strategy behind them. Specifically, you’re talking about exactly which form of media you’re going to use to communicate your value proposition message; a traditional one, or a digital one.
I truly believe that the marketers need to be where ever their customers are. This creates the challenge because people today (2019) consumer content and information everywhere. They watch TV when and where they want (emerging tv streaming services), they read magazines (still a good way to past time in doctors office), the search Google to gather information 24/7, they become an educated buyer by watching infomercials on Youtube, they never ignore the Groupon coupon the dashes in their email inbox.... the list goes on and on.
If you need help creating the right marketing strategy to reach your ideal customer that fits your budget contact us today!
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing