So many aspects of church life determine how you impact the people in your community. Your focus is of course to assist as many individuals as possible. Did you ever consider that your marketing elements such as your logo play integral roles in that process? After all, it’s how people notice you and get attracted to your premises to listen to your message.
To design an effective church logo takes some insight. Where do you begin to ensure it’s not simply another image in town that people ignore? If you’re establishing a new ministry or you realize your church’s ‘look’ needs some updating, use the religious logo creator tools for inspiration for your logo. When you invest enough time and effort into it, it could become key in bringing about transformation in your area.
Start with what others are doing
The goal with looking at other Christian institutions’ logos is not to copy them. It’s a dynamic first source of inspiration because it can make you a bit more open minded about your logo options. Scroll through churches’ and other Christian organizations’ logos and you’ll quickly see that it’s not necessary to stick to traditional elements such as the cross, a dove or any other emblem closely related to the Trinity.
Designers get creative with modern elements—such as modern typography—combined with imagery representing a church’s specific vision. The results are impactful because the logos end up being timeless and unique.
You can browse online, visit church websites, look at logo design platforms or read a few blogs to find this inspiration.
Write Down Your Story
Now it’s time to turn to yourself for inspiration. Write out your church’s history and major milestones so far, even if you’ve just started out. Those milestones are unique to your ministry and will always form the foundation of your establishment. Reading through that story could spark an idea of an object or emblem that is synonymous to your church’s unique calling. When you use it as part of your logo it will always be relevant to your church.
Consider Your Church’s Colors, Words, Emotions and Vision
In a business context, what you want to portray to your audience is seen as your ‘brand’. The concept still applies when it comes to a church. A church’s brand can relate to:
List relevant ideas in each of these categories. Use this as a starting point to find imagery and words that fit your church brand. When you make a final decision about your logo, come back to this list and ensure your design still aligns with what the church brand stands for.
Get Ideas from Your Team
Logo design should not be done in isolation. When different people get together, share ideas and spark more ideas in each other, you end up with an original, well-formed plan.
Ask team members or prayer partners to give their input during a brainstorming session. You may find people are apprehensive to share their thoughts, fearing that their ideas may not be good enough. The following works best:
This discussion is sure to spark more ideas, leaving you with more than enough inspiration to compile a logo.
Ask the Audience
Don’t limit your creativity by avoiding outside input. Ask members of the congregation what they find unique about your church. You can even do a poll in your local community and find out what they respond to in church logos. This will help you identify which elements will be most effective and eye-catching to include.
Inspiration from Outside
If at any point you run out of ideas or you simply can’t find that one ‘thing’ that will make your logo work, learn from the masters. Over the centuries the greatest artists in the world often did paintings inspired by the Christian faith. View some of them in an art gallery or browse online. Perhaps the beauty of those art works helps you discover the background of your logo or the main element you’ve been missing.
The right sources of inspiration will have you off to a good start in designing a Christian logo and brand that draws attention. It can even start communicating your all-important message.
Do you have tips for other churches when it comes to marketing? Please assist the community be sharing your thoughts.
Chris Walker is a freelance ghost writer who works with small business brands by providing them quality articles and blog posts.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing