If you are looking for a seo company in Dallas it may be important to learn the basic in SEO. Most people don't know what they are actually buying with search engine optimization services. You must first understand that it is a service, NOT a product. Learn what activities that your seo company in Dallas will be completing. Maybe even ask the question of "can I do this myself?".
There are three basic concepts of SEO:
View the this video by Matt Cutts, leader of Google's spam team that was posted about 1 year ago. He discusses a few simple mistakes that webmasters often make which has a huge impact:
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing