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Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.
To help you out, we’ve listed five rules that you should follow when deciding on your business name. If you follow these rules, your business name and logo will stand out from the crowd.
Keep It SimpleIf you look at a list of the most popular brands, you’ll notice that most of their brand names only consist of one word. One of the reasons why single word brand names are so successful is because they’re easy to remember. Another reason is that it allows you to create more effective logo designs. A simpler word to work with means the designer can be more creative.
This doesn’t mean you have to pick a one-word business name. Even two words are still effective. As long as it’s easy to spell, your target market will be more likely to remember you.
Know Your Audience
When deciding on your business name, you have to take your audience into account. After all, your logo should characterize your business name in a way that appeals to the people who are most likely to buy your product. For example, if you are an art gallery owner or photography studio, then it would be wise to get a unique calligraphy logo design and a name to match with it.
Using words that will attract a certain group of people will cause them to be more intrigued by your business. This will eventually lead them to your website and merchandise.
Establish Your IdentityYour business name needs to capture your company’s identity. If the business name embodies the values that you’re trying to represent, these values will show in your logo design. For example, if you sell beauty products, a feminine business name will reflect feminine ideals more effectively in the logo. Also consider if your name will suit certain colors, as color makes up 80% of brand recognition.
Make It Unique & CatchyOnce you’ve decided on a business name, the last thing you want is to have the same company name as someone else. This will result in customers associating your identity with an existing business. Doing a simple Google search can show you what names are already used by others. To make it permanent, get it registered for trademark and copyrights.
If your business name is unique and catchy, it will also be more memorable. Plus, you’ll be able to create exciting logos that stand out from existing ones.
Image source: copyrights
Consider the FutureAsk yourself, is what you’re selling now, the only product you’re going to sell in future? Selecting a business name that is limited to what you sell might make it difficult to branch out at a later stage.
Picking a more open-ended business name means that as our business grows, it will be easier to incorporate different branches. This also means you can avoid depicting a particular product in your logo, so your business is free to expand in any direction.
Final ThoughtsYour business name and your logo are the foundation of your brand identity. By selecting the right ones in the beginning, you’ll attract more customers and you’ll be able to grow your business more effectively.
At the end of the day, deciding on one will determine the other. So, start: what image are you trying to portray?
Working as a marketing consultant has given Cara Thomas plenty of opportunities to experience the different types of startup journeys, challenges and pain points. That is why she loves to solve their problems through her private consultancy and create awareness through writing.
What is digital marketing?
Simply put, really Dallas digital marketing is just marketing using digital tools and platforms.
What is marketing?
Marketing is communicating and sharing value to your customers. Check out this post on the 4 pillars to advertising. Digital marketing is therefore communicating your value story or proposition to your audience (potential customers) using digital methods (online and mobile).
Traditional VS Digital Marketing
Traditional marketing uses distribution tools and methods like TV, radio, newspaper, magazine, sign holders (that kid on the corner dancing to the sound of his iPod spinning the signage), billboards, direct mail, and flyers. Digital marketing uses distribution tools like search engine marketing (Google), search engine optimization (SEO), social media (Facebook), display marketing (online billboards) content marketing (blogs), press releases, articles, video (Youtube) email marketing, and online pay per clicks advertising.
Really the discussion between traditional marketing and digital marketing, is really about the tools or systems of delivery more than the strategy behind them. Specifically, you’re talking about exactly which form of media you’re going to use to communicate your value proposition message; a traditional one, or a digital one.
I truly believe that the marketers need to be where ever their customers are. This creates the challenge because people today (2019) consumer content and information everywhere. They watch TV when and where they want (emerging tv streaming services), they read magazines (still a good way to past time in doctors office), the search Google to gather information 24/7, they become an educated buyer by watching infomercials on Youtube, they never ignore the Groupon coupon the dashes in their email inbox.... the list goes on and on.
If you need help creating the right marketing strategy to reach your ideal customer that fits your budget contact us today!
Disc Golf Course Review channel - black kite
Black Kite Channel Trailer! Hey there disc golf friends! This video helps explain what this channel is all about. It explains that I fly my 4k drone from tee to the basket on all 18 holes of a disc golf course, and add beautiful music and great commentary to it. This helps players be able to see exactly what the course looks like before they go play it! If this is something you think would you and your friends could benefit from, make sure and click on the link below to subscribe to this channel, and make sure and hit that bell button so that you are notified when I release new content! Again guys, help us out by clicking the link below and subscribing! Click here to subscribe: https://goo.gl/Um8FBH The new website: https://www.blackkiteshotz.com My Patreon account: https://www.patreon.com/blackkite My email: email@example.com Music: ES_Cornered In The Cold - Fasion Drone: DJI Mavic Pro Drone Pilot: Mike Brink Camcorder: Sony AX53 Writer: Mike Brink Editor: Mike Brink YouTube videos: https://youtu.be/cRlJMlN1_HY
https://youtu.be/7Ijpk3cu8Pw Keywords: disc golf, disc golf review, dfw disc golf, disc golf course review, disc golf lover, disc golf course near me, disc golf tips, disc golf 2018, disc golf review video
Whether you are in a major city like Dallas, Texas our a small community like Lancaster Texas SEO is always. SEO is a process that takes time. Anytime you get a website you want to get your seo started right away. In big cities there are of course greater populations which equal more competition. With internet technology you are not competing with business but pages. Notice in the screen shot below that when I search for "roofing contractors Dallas" on Google they display over 1.1 million pages of results not including the Google Ads.
According to yellow pages for Dallas there are approximately 735 local roofers located in Dallas, which most businesses would view as local competition. Consider that for every page online is competition. Google's search engine result page displays only 10 organic (below the ads and map) website links per page then it goes to page two and so on.
So you can see if you were a Dallas roofer for example there is plenty of pages to compete with.
Typically when you get your new website you should integrate your social media platform with the web property. Create some articles and post on these platforms to generate buzz around your business and demonstrate your self as an authority. Once the conversation has began concerning your content the internet will begin to share your content, and link back to you. This process typically takes a long time unless your instantly go viral (if you are lucky).
Because going viral is not practical for most business owners, hiring a Dallas SEO as soon as possible is one of the smartest things that you can do to help your business to begin connecting with your customers online. Remember; If they can't find you, you don't exist.
Lancaster Award Program Honors the Achievement LANCASTER March 28, 2017 E6:7 Agency for the third year in a row has been selected for the 2017 Best of Lancaster Award in the Internet Marketing & Advertising category by the Lancaster Award Program. Each year, the Lancaster Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Lancaster area a great place to live, work and play.
The team over at seoreseller.com actually just published a comprehensive article on "Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]" which I think you as my readers would would truly appreciate and value. Enjoy ;)
We take the guess work out of Dallas seo and online marketing. We have demonstrated a proven track record of helping business ranked on Google. Many companies talk about rankings with seo, we deliver them.
We ourselves rank #1 for affordable SEO companies in Dallas TX. We simplify the process, take care of all the leg work so that you can focus on what you do best... Running your business.
The value that we bring to the market place is unmatched with any other company. Others will offer "cheap seo" programs and it would be just that. Cheap with no value and you will see no results. We offer superior programs that deliver superior results at affordable seo rates. We offer everything that you would need in an SEO solution. So many seo companies provide this and that ( only pieces to the puzzle )the consumer is non the wiser; however, with E67 Agency you will get everything that you will need: site structure(Title tags, meta tags, H1 and alt tags), local citations, healthy link profile, social proof, and traffic. We are your 1 stop shop.
To learn more about link building strategies visit this site: https://www.linkio.com/
The Distinction in between Cheap Website Design & Affordable Website Design
The low-cost website design has little expense yet provides reduced outcomes while the budget friendly web-design is undoubtedly pricey yet the companies are numerous revenues as the cost effective developer finds out about the right, search engine optimization and also material administration that provide a far better seek to your web site. So an cheap Dallas website design is pricey however it is a great plan of web-designing.
There is a distinction of feeling as a budget friendly making offer a feeling of professionalism and reliability and also an economical developing offer a resemble cut as well as pasting operate in a paper. Budget-friendly developing solutions are primarily made use of by some tool companies to offer an increase of their main sites online. Cheap web design companies are simple to discover yet budget friendly making solutions are tough to locate with appropriate costs. You could with the budget-friendly web design without any added initiatives and also regard as a result of expert developer technological and also creating abilities but when the low-cost website design is the resource for you that you need to pay added interest because of affordable developer much less expertise of creating.
Making a specialist site is quite difficult for specifically one that does not have any type of understanding as well as suggestion regarding on the internet sites. In this area some companies pay substantial interest on web-designing as well as some pay just couple of amounts of cash on creating component. So below we will certainly talk about on the inexpensive and also inexpensive internet site layout that provides a web site a various appearance.
If we speak about tiny firms that the inexpensive internet site layout is the very best choice for them consisted of all required elements of developing. If we discuss the distinction in between the affordable and also affordable website design, that there are several creating facets that make them various in any way degrees. Affordable web site layout does not offer a high quality creating for your internet site while economical web design could supply a specialist as well as top quality help your internet site. Beyond low-cost web-design is an economical as you could obtain done your operate in small cost while cost effective as the name illustrates that you need to have adequate cash to obtain web-designing job from the reputed site layout companies. The various other distinction is the adaptability of these web-designing facets as you could work with the least expensive developer making layouts for your internet site yet you could not employ the expert as they help a specific firm.
The affordable web-design concepts you could discover online quickly on the some web site style concepts sites yet you could not discover the exceptional economical creating concepts conveniently online. There is one significant distinction in between low-cost as well as economical web-design is that when you paid to the cheap web-design company after that the business does not show up once again in the marketplace while a budget-friendly web-design firm being with you up until the job understands done. If we discuss Dallas web design price on the economical or cost effective degree that there is additionally a larger distinction in between the rates prices.
Brian Taylor - owner of E6:7 Agency, marketing & advertising expert - Specializing in web design, SEO, Internet Marketing and Social Media Marketing